Serving as an external, remote research and digital solutions partner delivering expert qualitative research, mixed-method evaluations,
and custom website development.
Serving as an external, remote research and digital solutions partner delivering expert qualitative research, mixed-method evaluations,
and custom website development.
Serbinski Research Inc. (SR Inc.), a woman-owned and operated small business founded in 2021, serves as an external, remote research partner delivering expert qualitative research and mixed-method evaluations for professionals, organizations, and small businesses across Canada and the United States. Specializing in survey design and development, accessible data analysis tailored to client needs, and comprehensive report writing, SR Inc. provides clear, data-driven insights and practical recommendations to empower informed decision-making.
At SR Inc., we believe in research that listens deeply, analyzes rigorously, and delivers clarity.
Our core commitments—confidentiality, collaboration, and meaningful impact—guide every project.
Through transparent collaboration and a commitment to confidentiality, SR Inc. crafts research and program evaluation solutions that align with unique client goals, ensuring reliable, trustworthy results. Led by a researcher with a PhD and over 20 years of experience across diverse fields, SR Inc. brings academic depth and practical insight to every engagement. We specialize in behind-the-scenes partnerships, producing polished reports and deliverables that clients can fully own and present under their name or organization. We champion authentic, community-focused research that drives meaningful project outcomes.
In 2025, SR Inc. expanded its creative and analytical expertise to include website development, integrating thoughtful design with the same client-centered, data-informed approach that defines all SR Inc. services. This evolution reflects our commitment to helping clients communicate their work effectively—whether through research, evaluation, or an engaging digital presence.
Whether you're seeking qualitative insights, program evaluation, or a thoughtful digital presence, SR Inc. is ready to serve as your trusted external partner.
Contact us today for a confidential consultation to discuss how we can support your goals.
Sarah Serbinski, PhD, is the founder and lead researcher of Serbinski Research Inc. With a doctorate focused on research, program evaluation, and interpersonal neurobiology from the University of Toronto, complemented by over 20 years of applied expertise, Sarah delivers rigorous qualitative and mixed-method research tailored to the needs of organizations, academics, and professionals across Canada and the United States.
Her work centers on children, youth, and families, with specialized experience in qualitative inquiry, thematic analysis, stakeholder engagement, survey design, ethical mindfulness-informed approaches, and translating complex findings into clear, actionable insights. Sarah has authored or contributed to more than 150 publications and reports, including peer-reviewed articles, book chapters, and applied evaluation deliverables that support evidence-informed decision-making.
As a self-taught website designer, Sarah extends the same client-centered, data-informed approach to creating authentic, user-friendly digital presences. Every project—whether research, evaluation, or web development—is grounded in confidentiality, collaboration, and a commitment to meaningful impact.
Clients partner directly with Sarah for responsive, thoughtful expertise that combines academic depth with practical, accessible results.
We deliver expert qualitative and mixed-method research and evaluation services that turn complex questions into clear, actionable insights. As your confidential external partner, we listen carefully, identify meaningful patterns, and transform findings into practical recommendations that drive informed decisions and sustainable impact.
We build clean, custom websites from the ground up, designed to authentically represent your brand and connect with your audience. With a collaborative and thoughtful process, we create simple, user-friendly, and accessible digital presences.
We support small businesses, professionals, and organizations in developing an authentic, consistent, and low-pressure social media presence. Through personalized coaching and practical strategies, we help you communicate confidently online — in a way that feels sustainable.
We support individuals, organizations, and small businesses with meaningful projects.
Here are examples across our three core services:
Exploring client experiences in complex situations through in-depth interviews and thematic analysis to deliver clear insights.
Creating calm, professional websites that feel like a natural extension of someone’s real-world presence and values.
Supporting authentic, sustainable online presence that stays true to self — without pressure to perform or over-produce.
These are only a small sample. The projects we take on span many different purposes and contexts — what connects them is the need for thoughtful listening, rigorous thinking, and clear communication.
Confidentiality is foundational to our work. We never share identifying details about clients or projects.
If you have something in mind, we’d be glad to explore whether it’s a good fit.
Interested in partnering with us?
Tell us about your project or idea below —we'll connect soon to discuss next steps.